Meet Team Meelo

Meelo Logic is based in New York City.

Mina Lux

Founder/CEO

Gold Stevie Award for Female Entrepreneur Entrepreneur of the year

Ms. Lux is a digital industry veteran with a track record of proven success. As co-founder and VP of Sales and Marketing at FloNetwork (an email technology company founded in 1995 and acquired by DoubleClick in 2001) she white papered the concept of the server/client platform and coupled the technology with account services assisting brands and clients in maximizing direct email as a lead generation and revenue growth tool.

After FloNetwork, Ms. Lux continued with her interest in marketing and digital technology. She took USATODAY.com to the #1 news site ranking, beating out CNN in less than 4 months. For Double Day Book Select professional book clubs she broke records by reducing new account acquisition costs to 1/20th of prior levels. She built Scientific American’s digital business from zero revenue in 2000 to 16% of aggregate corporate revenue in 2006.

In her consulting career, she has solved numerous digital challenges including taking TheFrisky.com from 560K unique visitors to 4.2 million within 18 months on a limited budget plus growing advertising revenue by working with and training the Turner Broadcasting Systems ad sales group. Her current consulting clients include The Frisky, truTV, Adult Swim, Bob Vila, blip, Image Entertainment and more.

Ted Green

Executive Chairman

Ted Green was the CEO of RLJ Entertainment (a merger of Image Entertainment and Acorn Media traded on NASDAQ) until early this year. Previously, he was appointed as Image Entertainment’s Chairman of the Board and Chief Executive Officer in January 2010. From 2007 to 2009, Mr. Green served as Chairman and Co-CEO and Director of TM Entertainment and Media, Inc., an entertainment and media investment company. From 2003 to 2006, Mr. Green was the CEO and Co-Owner of Anchor Bay Entertainment, a home entertainment and production company. Prior to Anchor Bay, Mr. Green was president and Chief Operating Office of MaMaMedia, Inc., an Internet company that created activity-based learning products.

From 1992 to 2000, Mr. Green was the founder and President of Sony Wonder responsible for the production and distribution of media geared toward youthful audiences.

Beginning in 1989, Mr. Green was the Executive Vice President of Administration and Operations for ATCO Records, a label co-owned with The Warner Music Group. From 1982 until 1989, Mr. Green served as the Senior Vice President of Polygram Records, overseeing the Business Affairs and Music Publishing divisions of the company. Mr. Green graduated from the Columbia University School of Law and Cornell University.

Steve Ardire

Advisor

Renown AI, Machine Intelligence and Cognitive Computing industry expert, speaker and advisor, Steve shapes serendipity by interrogating reality to connect and illuminate the dots that matter to generate competitive business strategy with clarity, conviction, passion to drive business model to success.

Bruce Nelson

Advisor

Bruce Nelson is recently retired Vice Chairman of the Omnicom Group, one of the world’s largest marketing communications holding companies. He specialized in building networks for major clients (most notably Johnson & Johnson, Bayer, and Merck) and providing strategic expertise and counsel to over two dozen Omnicom operating companies to help accelerate their growth.

Previously, he was Executive Vice President, Chief Marketing Officer, of the Interpublic Group, from 2000-2005. While there he built the pioneering sixteen-company marketing communications network for Bank of America; and was a principal architect building Magna Global, the first aggregated media negotiating company. From 1998-1999, he was Vice Chairman of Young & Rubicam Inc., the holding company of Y&R Advertising, Wunderman, Burson-Marsteller, and Landor Associates.

Mr. Nelson was the principal strategist behind successfully repositioning and re-launching the Gold Card from American Express in 1980, and the principal strategist in successfully creating and launching The Platinum Card, three years later.

He is the author of long-running campaigns that redefined their categories: “Higher Standards” for Bank of America; “Minds Over Money” for Shearson Lehman Brothers; and “These Times Demand The Times” for The New York Times. In addition, Mr. Nelson was the author of notable campaigns for Coca-Cola, Alka-Seltzer, and Exxon, to name a few.